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Online Reputation Management

A new executive service from Softcast Marketing

What would you do if your reputation was being attacked, day after day, 24 hours a day—and there was nothing you could do to stop it?

That would be enough to get your blood boiling. But how much worse would it be if the allegations being made about you were totally false and misleading?

Unfortunately, this kind of injustice this can easily happen and it is happening more and more because of the power of the Internet.

Softcast Marketing has a client who built a solid reputation as a consultant and his name was well known in his industry. As a result, prospects would often type his name into Google or Yahoo to find his website.

But when people searched his name, they found something that made them look at our client in a new and unpleasant light.

Years before he was named in a lawsuit brought by a client who sued his company. The truth of the matter was that the client actually brought the lawsuit to avoid paying a large bill. The lawsuit accused our client of unethical behavior and not providing the services specified in his contract. It was a frivolous lawsuit and was subsequently dropped out of court. But the record of the lawsuit, was still sitting on the Internet for all to see. In fact, there were two negative search results, the lawsuit itself and story about the incident in a trade magazine.

That’s when we realized that while the great reach and access of the Internet is usually a great blessing, the reverse can also be true. Negative search results, even results that aren’t your fault can cause your reputation great harm if your prospects see them published on the Internet.

Our client didn’t know what to do and we weren’t sure if we could help. But we studied the problem and found that although we could not remove the “blemish” on our client’s reputation, we could move it down the rankings so that it wouldn’t be seen by most searchers.

It took us over six months to solve our client’s problem, but we did it! To do the job we had to use everything we knew about SEO, web site design, social networking, blogging, just about everything in our toolbox.

To provide more comprehensive service to reputation management clients, Softcast Marketing has created a wholly-own division that is known as Internet Reputation Management (IRM).

Reputation Management on the Internet is challenging but bottom line, if you have an Internet notice you want to keep from your audience, it can be done.

Plus, there is an important additional benefit. The search results that we delivered were all overwhelmingly positive. Not only that but they were also extremely varied so we were able to present searchers with an overall positive impression of our client that is balanced and comprehensive.

If you want to manage your reputation online you owe it to yourself to learn more about the benefits. For more information or to arrange to receive a customized proposal, please call (800) 307-9150 or fill out this simple form:

Call 1 800 307- 9150, Email or fill out this simple form:

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