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Web Writing

Good web writing can make the difference between success and failure on the Internet. If a website is well written it drives conversions. When visitors read good copy they feel comfortable and want to know more about your product or service. Good copy respects the reader by being direct honest and concise. Good copy helps the website owner by helping the reader get to the next step in the sales cycle quickly and efficiently.

Where most web writing goes wrong

At Softcast Marketing, most of our clients come to us after they have already launched their websites. They call us because even though their websites may look great, they are not getting the sales or leads that they are looking for. Our first job is to tell clients what is wrong with their site and most of the time copywriting is on the list. The reason for most bad copy is that the average website owner does not make a distinction between “writing” and “web copywriting”. There’s a big difference.

All of us learned to write in school. But this writing was for the purpose of writing letters, book reports or term papers. On the web, the purpose of your writing is not to present information, but to sell your product or service.

Most websites contain writing that is “telling.” Great websites contain writing that is “selling.”

Tips about web writing

When you write for the web you need to understand a few things about your audience:

• Most visitors to your website do not read – they scan. You need to get to the main points quickly and clearly.
• Most visitors are impatient – common knowledge is that the average visitor will stay for less than 7 seconds before deciding to click away. You don’t have a lot of time to tell your story.
• People have come to your website for a reason. It’s important that the writing on your site rewards visitors by encouraging them to call you or fill out a form.
• Don’t forget about SEO: on the Internet, it isn’t enough for you to write copy that appeals to human readers. Your copy must also communicate with the search engines that will be indexing your pages. The writer you hire needs to know how to sell and also how to write SEO copy.

SoftCast Marketing has the experience, knowledge and skill to make the marketing messages on your website sing off the page. If you are determined to do a better job driving web traffic to your website, please call us today or complete this short form: